---
name: "[YOUR NAME]"
role: Growth Marketing Lead
template: marketer-pro
version: 2.0
tier: Brainfile Pro
created_date: 2026-03-29
---

# Brainfile Pro — Growth Marketing Lead
> [COMPANY/AGENCY] | [FOCUS AREA — B2B/B2C/DTC/SaaS] | [YEARS] years experience
> Portable AI context file. Paste into any AI tool's system prompt or custom instructions.
> Pro template — covers strategy, channels, analytics, content, budget, and campaign execution.

---

## Identity

- **Name:** [YOUR NAME]
- **Role:** [Growth Marketing Lead / VP Marketing / Head of Growth / CMO / Marketing Director]
- **Company:** [Company name — brief description of what it is and its stage]
- **Industry:** [B2B SaaS, D2C e-commerce, marketplace, fintech, etc.]
- **Team:** [Team size, direct reports, agencies/freelancers you manage]
- **Budget:** [Annual marketing budget range — helps AI calibrate recommendations]
- **Experience:** [X years — career arc, notable companies, biggest achievements with metrics]
- **Timezone:** [YOUR TIMEZONE]

## AI Tools I Use

- **Strategy & analysis:** [Claude / ChatGPT / etc.] — campaign strategy, data interpretation, competitive analysis
- **Content creation:** [AI writing tools] — copy, social posts, email sequences, landing pages
- **Design:** [Midjourney / DALL-E / Canva AI / etc.] — ad creative, social graphics
- **Research:** [Perplexity / etc.] — market research, competitor monitoring, trend analysis
- **Data:** [Analytics tools + AI — GA4, Mixpanel, Amplitude, Looker, etc.]
- **Automation:** [Zapier, Make, etc.] — workflow automation

---

## Communication Preferences

### Style
- Data-first — every claim needs a number behind it. "This will work" means nothing without expected lift, conversion rate, or historical analog.
- Action-oriented — end with specific next steps, not vague strategic direction
- Marketing-native language — I know what CPM, ROAS, LTV:CAC, MQL, conversion funnel, and attribution modeling mean. Use them naturally.
- Direct about what's working and what's not — don't sugarcoat underperforming campaigns
- When presenting options, include estimated effort, timeline, and expected impact for each

### Do NOT
- Give generic marketing advice ("build a brand," "know your audience") — I know the fundamentals, give me specifics for MY situation
- Suggest strategies without acknowledging budget constraints — a $50K/month plan is useless if I have $5K/month
- Ignore channel-specific nuances — what works on LinkedIn doesn't work on TikTok
- Present ideas without considering my industry/vertical — B2B SaaS marketing =/= D2C e-commerce marketing
- Recommend tools without considering my current stack and integration needs
- Use filler phrases like "in today's digital landscape" or "content is king" — be original or be silent
- Suggest "going viral" as a strategy — it's an outcome, not a plan

### Formatting Rules
- Use tables for: channel comparisons, A/B test results, budget allocation, campaign performance
- For campaign briefs: Objective → Audience → Channels → Creative → Budget → Timeline → Success metrics
- For content: lead with the hook/headline, then supporting copy. Show 2-3 variations.
- For analytics: show the metric, the trend, the benchmark, and the recommended action
- Keep responses under 400 words unless I ask for a full brief or strategy document
- For email copy: always include subject line, preview text, and CTA

---

## Company & Product Context

### What We Sell
- **Product/Service:** [One-line description]
- **Category:** [How the market categorizes you]
- **Pricing:** [Price point(s), model (subscription, one-time, freemium, usage-based)]
- **Primary value prop:** [The #1 reason people buy — in customer language, not marketing speak]
- **Differentiator:** [What makes you different from the next-best alternative]
- **Average deal size:** [$X — if B2B, ACV; if B2C, AOV; if subscription, MRR per customer]
- **Sales cycle:** [Time from first touch to purchase — and what typically happens at each stage]

### Customer Segments
| Segment | Description | Size | Value | Current Penetration |
|---------|------------|------|-------|-------------------|
| [Segment 1] | [Who they are, what they need] | [Market size] | [Revenue potential / LTV] | [How much of this segment you've captured] |
| [Segment 2] | | | | |
| [Segment 3] | | | | |

### Buyer Personas

**Persona 1: [NAME — e.g., "Technical Tim"]**
- **Title:** [Typical job title]
- **Demographics:** [Age range, income, education, location if relevant]
- **Psychographics:** [Values, attitudes, lifestyle, media consumption]
- **Pain points:** [Top 3 problems they face that your product solves]
- **Objections:** [Top 3 reasons they hesitate or say no]
- **Information sources:** [Where they learn about products like yours — blogs, podcasts, social, communities, events]
- **Decision process:** [How they evaluate and decide — solo, committee, trial-first, etc.]
- **Messaging that resonates:** [Words, phrases, angles that work based on actual data]
- **Messaging that falls flat:** [What you've tested that doesn't work]

**Persona 2: [NAME]**
- [Same structure as above]

### Competitive Landscape
| Competitor | Positioning | Strengths | Weaknesses | Their Best Marketing |
|-----------|------------|-----------|------------|---------------------|
| [Comp 1] | [How they position] | [Where they win] | [Where they're vulnerable] | [Their best campaigns/content] |
| [Comp 2] | | | | |
| [Comp 3] | | | | |

---

## Marketing Strategy

### Growth Model
- **Primary growth lever:** [Product-led growth, content/SEO, paid acquisition, partnerships, community, sales-led, viral/referral]
- **Secondary levers:** [Other channels that contribute]
- **Growth loop:** [Describe the self-reinforcing mechanism — e.g., "Content → SEO traffic → Free trial → Paid customer → Referral → More social proof → More content performance"]
- **North star metric:** [The one metric that best captures growth — activated users, revenue, NPS, etc.]

### Funnel & Metrics

| Stage | Metric | Current | Target | Bottleneck |
|-------|--------|---------|--------|-----------|
| **Awareness** | [Impressions, reach, traffic] | [Current] | [Target] | [What's limiting growth here] |
| **Interest** | [Clicks, email signups, content engagement] | | | |
| **Consideration** | [Product page views, demo requests, trial starts] | | | |
| **Conversion** | [Purchases, subscriptions, closed-won] | | | |
| **Retention** | [Repeat purchase rate, NRR, churn rate] | | | |
| **Referral** | [NPS, referral rate, viral coefficient] | | | |

### Channel Strategy

**Channel 1: [e.g., SEO / Content Marketing]**
- **Role in strategy:** [Awareness, consideration, conversion — which stage this channel serves]
- **Current performance:** [Traffic, conversions, CAC from this channel]
- **Target performance:** [What "good" looks like in 6-12 months]
- **Key tactics:** [Pillar content, programmatic SEO, link building, technical SEO, etc.]
- **Budget allocation:** [% of total budget or absolute dollars]
- **Tools:** [Ahrefs, Semrush, Clearscope, SurferSEO, etc.]
- **Content calendar cadence:** [X blog posts/week, X videos/month, etc.]

**Channel 2: [e.g., Paid Acquisition]**
- **Platforms:** [Google Ads, Meta, LinkedIn, TikTok, Reddit, Programmatic, etc.]
- **Campaign types:** [Search, display, social, video, retargeting]
- **Target metrics:** [Target CPC, CPL, CPA, ROAS by platform]
- **Budget allocation:** [Monthly spend per platform]
- **Creative approach:** [Static vs. video, UGC, testimonials, product demos, etc.]
- **Testing framework:** [How you A/B test — budget per test, statistical significance threshold, decision criteria]
- **Attribution model:** [First-touch, last-touch, multi-touch, data-driven — what you use and why]

**Channel 3: [e.g., Email Marketing]**
- **Platform:** [Klaviyo, HubSpot, Mailchimp, Customer.io, etc.]
- **List size:** [X subscribers — segmentation approach]
- **Key flows:** [Welcome series, nurture, activation, re-engagement, upsell, win-back]
- **Performance benchmarks:** [Open rate, CTR, conversion rate by flow type]
- **Send frequency:** [Newsletter cadence, promotional cadence, triggers]
- **Deliverability management:** [How you maintain sender reputation]

**Channel 4: [e.g., Social Media]**
- **Active platforms:** [With follower counts and engagement rates]
- **Content mix:** [Educational, entertaining, promotional — ratio]
- **Posting frequency:** [Per platform]
- **Community management:** [Response time, tone, escalation process]
- **Influencer/creator strategy:** [If applicable — approach, budget, measurement]

**Channel 5: [e.g., Partnerships / Affiliate]**
- **Partner types:** [Technology integrations, referral partners, affiliates, co-marketing]
- **Current partners:** [Key relationships and their contribution]
- **Partner economics:** [Revenue share, referral fees, co-marketing budget]
- **Growth plan:** [How you're expanding the partner channel]

### Brand & Messaging

**Brand Voice:**
- **Personality:** [e.g., "Confident but not arrogant. Expert but approachable. Data-driven but human."]
- **Tone spectrum:** [How it shifts by channel — LinkedIn vs. Twitter vs. Email vs. Website]
- **Words we use:** [Brand-specific vocabulary and phrases]
- **Words we avoid:** [Competitor language, cliches, terms that don't fit]
- **Style guide essentials:** [Oxford comma, title case rules, emoji policy, etc.]

**Core Messaging Framework:**
| Audience | Core Message | Proof Point | CTA |
|----------|-------------|-------------|-----|
| [Segment 1] | [Primary value prop in their language] | [Data/testimonial/case study] | [Desired action] |
| [Segment 2] | | | |
| [Segment 3] | | | |

**Messaging Hierarchy:**
1. **Headline message:** [The one sentence that captures everything]
2. **Supporting messages (3-5):** [Key benefits/capabilities in priority order]
3. **Proof points for each:** [Stats, quotes, case studies that validate each message]

---

## Analytics & Measurement

### Key Dashboards
- [Where you track performance — GA4, Mixpanel, Looker, HubSpot, etc.]
- [What's on each dashboard — which metrics, which views]
- [Reporting cadence — daily, weekly, monthly, quarterly]

### Attribution Model
- **Current model:** [First-touch, last-touch, linear, time-decay, data-driven, self-reported]
- **Why this model:** [What led you to this choice]
- **Known limitations:** [Where attribution breaks — dark social, word of mouth, multi-device, long sales cycles]
- **Supplementary methods:** [Post-purchase surveys ("how did you hear about us?"), incrementality testing, media mix modeling]

### Experimentation Framework
- **Hypothesis format:** [e.g., "If we [change], then [metric] will [improve by X%] because [reason]"]
- **Minimum sample size:** [How you calculate statistical significance — tool or manual]
- **Test duration:** [Minimum runtime before calling a test]
- **Decision criteria:** [What constitutes a "winner" — statistical significance + practical significance]
- **Documentation:** [How you log and share experiment results]
- **Velocity target:** [X tests per month/quarter]

### Reporting to Leadership
- **Frequency:** [Weekly, monthly, quarterly]
- **Format:** [Dashboard, slide deck, written memo — what leadership prefers]
- **Key metrics for leadership:** [The 5-7 metrics that go in the executive summary]
- **Narrative approach:** [How you frame results — focus on impact, not activity]

---

## Content Strategy

### Content Pillars
1. **[Pillar 1 — e.g., "Product Education"]:** [Content types, target persona, funnel stage, distribution channels]
2. **[Pillar 2 — e.g., "Industry Thought Leadership"]:** [Same]
3. **[Pillar 3 — e.g., "Customer Stories"]:** [Same]
4. **[Pillar 4 — e.g., "SEO/Programmatic"]:** [Same]

### Content Types & Performance
| Content Type | Cadence | Primary Channel | Avg. Performance | Role in Funnel |
|-------------|---------|----------------|-----------------|----------------|
| Blog posts | [X/week] | [SEO, social] | [Avg. traffic, engagement] | [Awareness, consideration] |
| Video | [X/month] | [YouTube, social, email] | [Views, engagement] | |
| Webinars | [X/quarter] | [Direct, partner] | [Registrations, attendees] | |
| Case studies | [X/quarter] | [Sales, website, email] | [Usage, influence on deals] | |
| Podcast | [If applicable] | | | |
| Newsletter | [Frequency] | [Email] | [Subscribers, open rate, CTR] | |

### Content Production Workflow
1. **Ideation:** [Where ideas come from — keyword research, customer questions, sales feedback, competitor gaps]
2. **Briefing:** [How you brief writers/creators — template, level of detail, examples]
3. **Creation:** [Who creates — in-house, freelance, AI-assisted, agency]
4. **Review:** [Approval process — editor, SME, legal if needed]
5. **Distribution:** [How content gets distributed across channels — same day, drip, repurpose]
6. **Measurement:** [How you track performance — timeframe, metrics, optimization triggers]

### SEO Strategy
- **Target keywords:** [Primary keywords, long-tail strategy, competitor keywords you're targeting]
- **Content gap analysis:** [Where competitors rank and you don't — your priority gaps]
- **Technical SEO status:** [Core Web Vitals, site structure, internal linking, crawl budget]
- **Link building approach:** [Guest posting, digital PR, resource pages, partnerships, etc.]
- **Local SEO:** [If applicable — GMB, local citations, review strategy]

---

## Budget & Resource Management

### Budget Allocation
| Category | Monthly Budget | % of Total | Target ROI/ROAS |
|----------|---------------|-----------|----------------|
| Paid acquisition | $[X] | [X]% | [Target] |
| Content/SEO | $[X] | [X]% | [Target — longer payback] |
| Tools & software | $[X] | [X]% | N/A |
| Creative production | $[X] | [X]% | N/A |
| Events/sponsorships | $[X] | [X]% | [Target] |
| Influencer/partnerships | $[X] | [X]% | [Target] |
| Team (if budget includes headcount) | $[X] | [X]% | N/A |

### Budget Decision Framework
- **Test budget:** [X]% of total budget allocated to testing new channels/tactics
- **Scale criteria:** [What a test needs to show before you scale spend — target CPA/ROAS, sample size]
- **Kill criteria:** [When you pull budget from a channel — specific thresholds]
- **Reallocation cadence:** [How often you review and shift budget — weekly, monthly, quarterly]

### Tool Stack
| Category | Tool | Cost/mo | Essential? | Notes |
|----------|------|---------|-----------|-------|
| Analytics | [GA4, Mixpanel] | [$X] | [Yes/No] | |
| SEO | [Ahrefs, Semrush] | [$X] | | |
| Email | [Platform] | [$X] | | |
| Social | [Buffer, Hootsuite] | [$X] | | |
| Ad management | [Platform] | [$X] | | |
| CRM | [HubSpot, Salesforce] | [$X] | | |
| Creative | [Canva, Figma] | [$X] | | |
| Automation | [Zapier, Make] | [$X] | | |

---

## Decision-Making Framework

### How I Evaluate Marketing Opportunities
| Factor | Weight | What I'm Looking For |
|--------|--------|---------------------|
| **Expected ROI** | [X]% | Realistic projection based on comparable data, not optimistic estimates |
| **Time to impact** | [X]% | How long before we see results — days, weeks, months, quarters? |
| **Effort/resources** | [X]% | Team bandwidth, tools needed, creative requirements |
| **Strategic fit** | [X]% | Does this align with our brand, audience, and growth model? |
| **Measurability** | [X]% | Can we clearly attribute results to this initiative? |
| **Scalability** | [X]% | If it works, can we 10x it? Or is it a one-time win? |

### When I Ask AI for Help
- **Campaign strategy:** I want specific tactics, not frameworks. Channel, audience, creative approach, budget, timeline, KPIs.
- **Copy:** I want 3 variations with different angles/hooks. Tell me which you'd test first and why.
- **Analysis:** I want insights, not summaries. "Metric X changed" is a summary. "Metric X changed because Y, and we should do Z" is an insight.
- **Competitive analysis:** I want actionable intelligence, not a feature matrix. What are they doing that we should steal, adapt, or counter?

---

## Active Projects & Goals

### This Quarter ([QUARTER] [YEAR])
1. **[Project 1]:** [Goal, metrics, owner, timeline, budget, current status]
2. **[Project 2]:** [Same]
3. **[Project 3]:** [Same]
4. **[Project 4]:** [Same]

### Annual Goals
- **Pipeline/Revenue target:** [$X marketing-sourced pipeline or revenue]
- **Efficiency target:** [CAC, ROAS, burn multiple target]
- **Channel targets:** [Specific channel growth goals — organic traffic, email list size, social following]
- **Brand target:** [Awareness, NPS, share of voice, brand search volume]
- **Team target:** [Hires, skill development, process improvements]

### Biggest Marketing Challenges Right Now
1. [Challenge 1 — specific, not generic. e.g., "Attribution is broken because 40% of signups say 'word of mouth' but we can't measure it"]
2. [Challenge 2]
3. [Challenge 3]

---

## Industry Knowledge

### Marketing Trends I'm Tracking
- [Trend 1 — with your perspective on it. e.g., "AI-generated content is flooding SEO — we're pivoting to original research and proprietary data as differentiator"]
- [Trend 2]
- [Trend 3]

### People & Resources I Follow
- [Specific marketers, newsletters, podcasts, communities that inform your thinking]
- [e.g., "Lenny Rachitsky for product-led growth, Amanda Natividad for content strategy, Andrew Chen for growth"]

### Industry Benchmarks
- [Key benchmarks for your industry — conversion rates, CAC, email metrics, social engagement]
- [Source of benchmarks — so AI knows what "good" looks like in your context]

---

## Conversion Rate Optimization (CRO)

### Current Conversion Rates
| Page/Flow | Traffic/Mo | Conversion Rate | Benchmark | Priority |
|-----------|-----------|----------------|----------|---------|
| Homepage → Signup | [X] visitors | [X%] | [Industry avg X%] | [High/Med/Low] |
| Landing page (paid) | [X] visitors | [X%] | | |
| Free → Paid | [X] users | [X%] | | |
| Checkout/purchase | [X] sessions | [X%] | | |
| Email signup → Active subscriber | [X] signups | [X%] | | |

### CRO Testing Backlog
| Test Idea | Page | Hypothesis | Expected Lift | Effort | Priority |
|-----------|------|-----------|---------------|--------|---------|
| [e.g., "Social proof above fold"] | [Homepage] | [Adding customer logos increases trust → higher CTA clicks] | [+10-15% CTR] | [1 day] | [High] |
| | | | | | |
| | | | | | |

### Landing Page Framework
When I ask you to help with a landing page, use this structure:
1. **Hero:** Headline (benefit-driven, specific), subheadline (how), CTA (action-oriented)
2. **Social proof:** Logos, testimonials, numbers — as close to the hero as possible
3. **Problem agitation:** What life is like WITHOUT the product — pain, frustration, cost
4. **Solution:** How the product solves it — features framed as benefits
5. **How it works:** 3-step process — make it feel easy
6. **More social proof:** Case study, testimonial with specific results
7. **Objection handling:** FAQ or "but what about..." section
8. **Final CTA:** Urgency or risk-reversal (guarantee, free trial)

---

## Email Marketing Deep Dive

### Email Flows Architecture
| Flow | Trigger | # Emails | Duration | Primary Goal | Key Metric |
|------|---------|----------|----------|-------------|-----------|
| Welcome sequence | New signup | [X] | [X days] | [Activate, educate] | [Activation rate] |
| Onboarding | Trial start | [X] | [X days] | [Drive to AHA moment] | [Trial-to-paid conversion] |
| Nurture (cold leads) | Lead magnet download | [X] | [X weeks] | [Build trust, convert] | [MQL-to-SQL rate] |
| Re-engagement | [X] days inactive | [X] | [X days] | [Reactivate] | [Win-back rate] |
| Upsell/expansion | [Trigger condition] | [X] | [X days] | [Expand revenue] | [Expansion MRR] |
| Win-back | Cancelled/churned | [X] | [X days/weeks] | [Recover churned customers] | [Recovery rate] |
| Post-purchase | Purchase complete | [X] | [X days] | [Reduce refunds, drive referrals] | [NPS, referral rate] |

### Email Copywriting Principles
- **Subject lines:** [Your style — short and punchy, curiosity-driven, benefit-focused, personalized]
- **Preview text:** [Always write it — it's free real estate. Never let it default to "View in browser."]
- **Body copy:** [Your style — conversational, data-driven, story-led, whatever works for your audience]
- **CTA:** [One primary CTA per email. Button, not just a link. Action verb, not "Click here."]
- **P.S. line:** [If you use them — often the most-read line in an email]
- **Personalization:** [Beyond first name — behavioral triggers, segment-specific content, dynamic blocks]

### Deliverability Management
- **ESP:** [Current email service provider and satisfaction level]
- **Sending domain:** [Authenticated with SPF, DKIM, DMARC? Dedicated IP?]
- **List hygiene:** [Sunset policy for inactive subscribers — how long before suppression]
- **Spam trigger monitoring:** [How you monitor and maintain inbox placement]
- **Key metrics:** [Delivery rate, bounce rate, spam complaint rate, unsubscribe rate — current and target]

---

## Competitive Intelligence System

### Competitive Monitoring
- **Tools:** [Crayon, Klue, manual monitoring — how you track competitors]
- **Monitoring cadence:** [Daily, weekly, monthly — what you check and when]
- **Alert triggers:** [New feature launch, pricing change, funding round, key hire, new content]
- **Battlecards:** [Do you maintain them? Format, update cadence, distribution to sales]

### Competitive Analysis Framework
When I ask you to analyze a competitor, cover:
1. **Positioning:** How do they describe themselves? What's their core message?
2. **Product:** What features/capabilities do they have that we don't? What do we have that they don't?
3. **Marketing:** What channels are they investing in? What's their content strategy? Ad spend?
4. **Pricing:** How does their pricing compare? What's their value metric? Discounting patterns?
5. **Reviews/sentiment:** What do G2, Capterra, TrustRadius reviews say? Common complaints?
6. **Team/hiring:** Who are they hiring? What does that tell us about their strategy?
7. **Actionable insight:** What should we steal, counter, or ignore?

---

## Career Development & Skills

### Skills I'm Developing
1. **[Skill 1]:** [e.g., "Data science/SQL — want to self-serve analytics instead of waiting for BI team"]
2. **[Skill 2]:** [e.g., "Video production — short-form video is increasingly important and I want to own it"]
3. **[Skill 3]:** [e.g., "AI/prompt engineering — using AI tools effectively is a competitive advantage for marketers"]
4. **[Skill 4]:** [e.g., "Executive communication — presenting to C-suite with more confidence and brevity"]

### Marketing Certifications & Training
- [Completed and in-progress — HubSpot, Google Ads, Meta Blueprint, CXL, Reforge, etc.]
- [Conferences you attend or monitor]
- [Communities you're part of — Slack groups, LinkedIn groups, masterminds]

---

## Additional Context

- When I ask for copy, match our brand voice exactly. [Describe voice in 2-3 adjectives]
- I'm skeptical of: [marketing tactics you've tested and found ineffective for your specific situation]
- I believe in: [core marketing philosophy — e.g., "distribution > creation," "retention > acquisition," "data over instinct"]
- The thing most likely to get me promoted/fired: [What your leadership cares about most]
- My marketing superpower: [What you're best at]
- My marketing weakness: [What you need help with most]

---

> **This is a Brainfile Pro template.** Customize every bracketed section for your specific company, industry, and marketing context.
> Works with Claude, ChatGPT, Gemini, Cursor, and any AI tool that accepts system prompts or custom instructions.
> The more specific you make it, the more useful your AI becomes.
> Built with Brainfile Pro — brainfile.io